Table of Contents:
6 Types of Salesforce Clouds
Salesforce is a collection of tools and services designed to serve different functions. The platform enables companies to build process automation into their business and create seamless workflows.
Read on to learn more about the different types of Salesforce Clouds and how these platforms manage your company’s sales, marketing, and customer relationship.
1. Sales Cloud
The Salesforce Sales Cloud is an application designed to help organizations sell smarter and faster by centralizing customer information, logging interactions, allowing collaboration across teams, and automating various tasks. It puts all your customer and prospect information in one place and makes sales teams more productive.
As a business leader, you can:
Easily get insight into your business, so you know where to focus your efforts and make decisions based on market changes.
Visualize and redistribute your customers’ territories, shifting your sales coverage to changing market demands.
Quickly update end-to-end operations of a company’s Sales department to adapt to change.
As a sales rep, you can:
Manage deals from a single workspace.
Maintain Customer Contacts, Triggering Emails, Reports, and Dashboard features.
Track every customer interaction from a customer 360 data, powered by AI.
2. Service Cloud
Salesforce Service Cloud is among the most significant Salesforce Clouds and provides all the necessary functionalities that boost customer engagement. Its intelligent workflow automates business processes, facilitates customer interactions across channels, obtains real-time customer information, and uses Artificial Intelligence to increase sales and revenue.
3. Marketing Cloud
The Salesforce Marketing Cloud connects companies with every customer interaction and experience across different channels. It is easy to control messaging flows, react to customer actions, and discover useful insights to grow your business.
4. Commerce Cloud
The name says it all – Salesforce Commerce Cloud is a cloud-based eCommerce platform from the commerce cloud market where we can create eCommerce websites, manage, and sell products. It provides businesses with a complete infrastructure and tools to set up an eCommerce store effortlessly.
Commerce Cloud major takeaways:
Quick online sales with the world’s most trusted commerce platform.
Access to hundreds of out-of-the-box features, drag-and-drop tools, and commerce portals alongside Salesforce CMS.
Ability to use Einstein intelligence to increase average order value and shopper engagement.
Self-service capabilities, like curb-side pickup and chat, are available.
Everything is connected to Customer 360 data, so you can quickly build an integrated B2B commerce channel.
Buyer Managers have the control to set up account-based rules such as contract pricing, custom catalogs, and approval workflows.
5. Experience Cloud
The Salesforce Experience Cloud platform is integrated with Salesforce and enables businesses to engage with customers, partners, and employees. It consists of online portals or websites hosted by Salesforce named Experience Sites – exquisitely branded digital experiences that are easy to create and maintain.
Experience Cloud ensures that the data displayed on the site is already recorded in your unique Salesforce CRM platform. The data shared and displayed is more than safe as the admins decide what to give access to and with whom. Sharing different data with different audiences enables the creation of multiple sites and experiences and customizing exactly what each user accesses.
6. Analytics Cloud
Analytics Cloud is a robust cloud-based analytical solution that accelerates exploring and analyzing huge volumes of data. The Salesforce Analytics Cloud is powered by Einstein Analytics and Tableau tools.
Analytics Cloud users can identify trends, improve efficiency and comprehend the logic behind the data. The solution bolsters Customer Relationship Management (CRM) by providing self-service analytics applications that offer deep insights into the collected data and trends.
Salesforce Clouds at Scalefocus
Salesforce Clouds represent standardized business processes based on very detailed and thorough research. Yet, every company is different, and every business operates with its own specifics. Taking this into account, Salesforce allows for multiple customizations.
As a Salesforce partner, we work to provide expertise in specific business domains and industries next to our purely technical knowledge of configuration and customizations. Our Salesforce team covers all roles from Administrators to Salesforce Consultants with industry-specific expertise. On the technical side, we work with some of the best software developers and technical and solution architects.
Conclusion
Businesses can use Salesforce Clouds as a standalone solution to help a specific department increase efficiency and productivity by having a single location to record all operational data.
The charm of Salesforce lies elsewhere. All of the clouds share the same database instance. They are connected and allow data to flow freely across applications.
This way, the Sales team can recognize the Marketing department’s efforts and build upon them. One united platform to help all departments across the organization work together is the biggest strength of Salesforce.
The Salesforce team at Scalefocus has vast experience with cloud-based CRM and all sorts of cloud computing projects that have helped our partners drastically improve their sales processes.
Contact us today and schedule a chat with our experts, we are certain there is a lot you can learn, and our collaboration will be a success!
Tanya Marinova
Senior Salesforce Consultant